Startup Financial Model — 36-Month SaaS Projections

Investors ask three questions: how fast do you grow, what do you spend, and when do you run out of money. This model answers all three from a single page of assumptions.

Change any of the 16 blue input cells — starting customers, growth rate, churn, pricing, hiring cadence, marketing spend — and the entire 36-month projection recalculates: customer counts, MRR, operating expenses with automatic headcount ramp, profit & loss, cash in bank and months of runway. A dashboard sheet shows the KPIs and charts you'll drop straight into your pitch deck.

Built for SaaS and subscription businesses; easily adapted to any recurring-revenue model. Works in Excel and Google Sheets.

What's included:
• Dashboard — KPIs + MRR & cash charts
• Assumptions — 16 documented inputs
• Revenue — growth, churn, ARPU, MRR
• Expenses — COGS, salaries, marketing, tools
• P&L and Runway — burn and cash-out date